Lunch & Learn: Preparing for the Future Homes Standard – A Practical Guide for Sales & Marketing Teams
Date / time:
Friday, 12 September 2025 - 13:00PM - 14:00PM.
What is the webinar about?
Are you ready for the transition to all-electric homes? The Future Homes Standard (FHS) is set to redefine how we design, sell, and support buyers of new homes. This shift away from fossil fuels toward lower carbon, all-electric domestic heating is more than just a technical change — it requires a new way of thinking about the customer experience.
In this webinar, we’ll introduce a new guide designed to support sales and marketing professionals as they help buyers navigate the journey to owning a FHS home. You’ll learn how to:
Help buyers understand new technologies, including all-electric heating systems and solar panels — by embedding such messaging across the entire sales and marketing journey.
Shape buyer expectations around energy use, including how smart time-of-use tariffs, solar panels, and home batteries can work together to reduce bills and carbon impact — by ensuring sales and customer care teams use clear and consistent information.
Drawing on best practices from real-world developments, the guide offers a practical toolkit to engage, educate, and inspire the next generation of homeowners.
Who is this session for?
Mostly Sales and Marketing professionals who would like to understand marketing support side around new home standard sector.
Speakers:
· Ross Holleron, Future Homes Hub.
· Tom Dollard, Pollard Thomas Edwards.
Meet our Speakers
Our team is trained both internationally and locally, so they understand your needs and the environment in which you do business.
ROSS HOLLERON
Head of Homes and Construction at Future Homes Hub.
Ross collaborates with homebuilders and their supply chains to understand technical, develop best practices and support mainstream delivery of future homes. With a background in net zero policy development, construction innovation, and building performance evaluation, he brings hands-on experience from both new build and retrofit residential projects.
TOM DOLLARD
Partner in Sustainability and Innovation at Pollard Thomas Edwards.
Tom works across the architectural practice and industry to ensure practical, sustainable and energy efficient design. He has wide experience in the architecture and construction industry specialising in low energy schools, homes and places. Tom is author of the best selling ‘Designed to Perform – an illustrated guide to energy efficient homes’, led the UK Government’s ‘Building for 2050’ project and is Vice Chair of the Good Homes Alliance.